DISCOVER
HUNGARY
The Discover Hungary provides multi-disciplinary insights on important aspects of the internationalisation process to Europe through focusing on the Hungarian market. The interactive programme prepares you to enter a foreign market and teaches methodologies how to set up an international expansion strategy. The 2-week bootcamp programme will widen your horizon by welcoming key Hungarian and European organisations that help foreign companies to integrate into the local ecosystem.
This programme is organised and sponsored by the Embassy of Brazil in Hungary and the Innovation Diplomacy Programme in collaboration with Startup Campus and UGlobally.
Expand to the heart of Europe.
When? Where? How?
Sign up to Discover Hungary and find your answers!
DISCOVER HUNGARY BUILDS BRIDGES BETWEEN
THE BRAZILIAN AND HUNGARIAN MARKET AND ECOSYSTEM.
Programme details
DISCOVER HUNGARY IS AN EXCELLENT
PRE-VALIDATION AND THE FIRST ‘STEPPING-STONE’
FOR STARTUPS AND INNOVATIVE SMEs THAT WANT
TO ENTER THE EUROPEAN MARKET.
PROGRAMME DURATION
2 weeks
PITCHING SESSION
WORKSHOPS
1
4
PERSONAL CONSULTING
SESSION
(*for the winners only)
2 hours
During the programme we will support you in:
Finding the market that suits you the best
Learning how to set up a go-to-market strategy
Testing your product market fit before entering a foreign country
Boosting your knowledge of the Hungarian and European market and how to scale internationally
Growing your network by meeting local ecosystem players
Gaining valuable feedback from a European perspective to find the right product-market-fit
Who are we looking for?
1
MVP, proof of concept and generating revenue
2
Innovative
solutions
3
Brazilian
Legal Entity
4
Interested in Hungary and the CEE Region
5
English
language skills
6
Considers expanding
to the EU market
Application deadline: 5 April, 2022
Workshop presenters
Attila Khader Jehad
Zoltan Galla
Viktória Nemes
Olívia Exton
Tamás Szekér
Gergő Gulyás
Tamás Tossenberger
Zsolt Kovács
WHY HUNGARY?
HUNGARY OFFERS NON-EU BUSINESS OWNERS THE MOST
COST-EFFICIENT AND EFFECTIVE SOFT-LANDING TO THE EU MARKET.
Setting up a local entity for foreigners outside of the EU is simple
Low costs of running a business
Manufacturing possibilities for reasonable prices with excellent international reputation
Competitive local and international talent
Great regional connections with Western and Eastern Europe, as well as, special collaboration with the Visegrad Group
(Czech Republic, Poland, Slovakia and Hungary)
Good destination for long-term planning due to stable economy, low costs of living and high living standards
09
May
1 Workshop: Challenges of international market entry & GMT strategy
2022
10
May
2 Workshop: Product Market fit testing & competition and benchmarking
2022
11
May
3 Workshop: Value proposition
design, marketing and branding
2022
12
May
4 Workshop: Resource Management, pitching and fundraising
2022
13
May
Presentation by the European Institute of Innovation and Technology - European integration
2022
16
May
Presentation by the Enterprise Europe Network - How to start a business in the EU if you are from a non-EU state?
2022
17
May
Presentation by the National Research, Development and Innovation Office of Hungary and Hiventures - Introducing
the Hungarian and the CEE region
2022
18
May
Internal Demo Day
2022
20
May
Demo Day - Pitching session
in front of Hungarian investors
2022
23
May
Personal Consultation
session for 2 winning startups
2022
Programme timeline
Would you like to
experience the same?
Apply now and turn your idea into an international success story!
Azar Ismayilov
CEO at Insure.az
“Thanks to all who organised this program! It was an amazing chance to get informed and experience what it takes to enter a foreign market. Also, I got lots of experience on how to present my startup in front of potential partners and investors and due to that, I increased my presentation skills. I think now I know how to manage the next step of my international expansion.”
FAQ
Do I need an idea or an established business?
You need to have an established business that offers innovative solutions.
Who can participate in the programme?
Registered Brazilian legal entities that are active in the Brazilian ecosystem, have been generating revenue and innovation and consider scaling to the EU market.
Does the registration guarantee my participation?
No, the registration is just a first step through which you can showcase your interest and availability to take part in the Programme. The organisers have full autonomy in the selection process of the participants.
How many people can participate in the programme from my company?
Maximum two people can participate from your company in the programme. However, as an audience, other colleagues are welcomed at the internal demo day and official demo day.
Is there a competition between the participating teams?
Yes, only 10 companies can participate in the programme. All 10 startups can participate in the Internal Demo Day, however, only the best 6 companies can later pitch on the Demo Day. We believe that motivation is key, therefore, the 2 best companies that are chosen by the Demo Day jury, will receive a 2-hour personal consultation session.
What is the selection criteria?
This program is most relevant to Brazilian Startup/SME/Scaleups with paying customers, revenue growth and the ambition to expand internationally. So we’re looking for tech companies that...
-
Have a legal entity based in Brazil
-
Want to scale abroad and want to be ready to take the next step
-
Have paying customers and revenue growth
-
Are eager to learn and committed
-
Believe their product is suitable for the European Market
The second step in the recruitment and selection process is:
-
Product Innovativeness
-
Market fit
-
Team
-
Local Market Validation
What is the time commitment?
We strongly encourage everyone to attend all sessions. Given the short time-frame of the programme, if you miss more than one session with no valid reason, you cannot attend the internal demo day.
We plan to record the sessions and share them with everyone, provided there are no technical difficulties. If you can’t join a particular session, we’ll give you the session material.
What do I need to join?
All sessions are taking place online, so you only need access to the internet and a computer.
Do I need to submit anything at the end of the programme?
Yes, you have to submit your pitch deck and you have to fill out a questionnaire answering questions about the programme and giving feedback.
What to do if I have more questions?
Email olivia.exton@startupcampuslondon.co.uk with questions or any urgent queries.
Contact
Olivia Exton – Programme Manager
Startup Campus London
olivia.exton@startupcampuslondon.co.uk
+44 (0) 7534996613
