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Challenges of International Market Entry workshop

The Challenges of International Market Entry workshop of the V4 Healthcare programme of @Startup Campus financed by the @International Visegrad Fund in collaboration with @CIVITTA, @DEX Innovation Hub and @Startup Hub Poland teaches healthcare ventures the steps which need to be taken to conquer the world in a safe and successful manner. Startups often underestimate the associated cost, time, and complex procedure of entering a foreign market. To avoid preparation is key, in fact it is the most important step in the lifecycle of an enterprise.

How to choose the target market? How to prepare your company? Such questions will be answered in the workshop by Olivia Exton, an expert in international programmes at Startup Campus.

We asked her some questions to get to know her and her views on the topic:

What do you think, what are the main challenges of the healthcare industry in the post-covid era?

"The current healthcare system came under extreme pressure during the COVID-19 situation, as the methodologies and systems that were in place were not designed to withhold such a rapid change. Our biggest challenge is to create such healthcare systems and processes, which are agile, data driven and can adapt to promptly changing circumstances."

How can innovation solve these issues?

"Innovation means to find new ways to solve existing or new problems. In that sense, the new challenges are given, and the innovative solutions have to be found – new changes have already been developed and implemented day by day such as home office tools or diagnostics tests."

What is your best advice for the healthcare startups of the future?

"Be resilient and persistent, most importantly, think on a global scale. This is also the aim of this program, as we are here to put you in touch with experts from various fields who can help you to achieve this."


The project is co-financed by the Governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.

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