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Pitching and storytelling - Communicating healthcare in an easy-to-understand way

The Pitching and storytelling - Communicating healthcare in an easy-to-understand way workshop on 26 November of the V4 Healthcare programme of @Startup Campus financed by the @International Visegrad Fund in collaboration with @CIVITTA, @DEX Innovation Hub and @Startup Hub Poland aims to convey skills of pitching and enhanced communications to deliver your company’s goal and service to clients and investors.

Willy Benko was raised in the United States, and was mentored by businesspeople and coaches, feeling the need to share the ideas and practices that helped him. His opinion is that it's not enough to be successful; you need to help others become successful. This is why he created the Speak Academy. Through the Academy, his students learn to become confident speakers while developing their character and understanding themselves better. A society develops best with self-confident people. There is no shortage of talent yet many lack self-confidence. People are afraid to stand up for themselves. Those who break through this barrier discover new roads leading to a more satisfying life and new business opportunities.

After graduating from the University of Colorado in Boulder, Colorado USA, he lived and worked in Texas. He moved to Hungary to develop real estate ventures from Texas and helped build Euronet from a sleepy start-up company to become Central Europe’s NASDAQ success story.

He is an entrepreneur, a sought-after public speaker and coach, and a philanthropist. He believes in leading by example. Living in Budapest, he is involved in business ventures in healthcare and software. He develops technological solutions to problems.

He is the President of the Strategic Advisory Board of the Moholy-Nagy University of Art and Design, past President of the National Talent Support Council, and past President of the American Chamber of Commerce.

A passionate and frequent public speaker, Mr. Benko introduced Toastmasters to Hungary 16 years ago, which now is 15 chapters strong and counts 800 members. He has coached politicians, business leaders, students, and inmates on the power of public speaking. He also launched a public speaking program for the prison system in Budapest and is active in helping people improve their ability to speak. He also founded the Speak Academy in Hungary and recently published his first book: Speak Your Way to a Better Life available on Amazon. He has co-authored the second book in Hungarian: Előadok, tehát vagyok! (I present, therefore I am).

We have asked a few questions to better understand his perspective on the future of the healthcare industry:

What do you think, what are the main challenges of the healthcare industry in the post-covid era? 

" Crafting the right decision tree to decide what to work on and what not to work on.  It's like the pandemic exposed different weaknesses throughout the health care system.  One hospital may have a problem with infrastructure, another may be challenged with providing the right level of support for their overburdened staff.  Since we're not out of the woods yet; being able to say no so we can say yes to the right project is key."

How can innovation solve these issues?

" With innovative blood circulating in entrepreneurs, a clinic or hospital doesn't need to solve theirchallenges in a vacuum.  Instead, once the clinic's list of priorities is set up, having a process to evaluate the options will be needed.  The process will also be a type of innovation.  A potential new wave is putting us under a time pressure. You can't look at fifty options, so how do you reduce the options to a manageable size?"

What is your best advice for the healthcare startups of the future?

"Ask a lot of questions inside and outside your particular field.  The quality of your business will depend on the quality of your questions.  Ask early and ask often."

We are looking forward to meeting you both on 26 November, if interested you can register here!


The project is co-financed by the Governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.

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